Taste of Sicily
RE-BRANDING
Taste of Sicily is a modern contemporary take on upscale, high-end dining.
Inspired by my own Sicilian roots and the love I have for Sicilian culture. I have been visiting family in Sicily since I was little, I brought the knowledge I have about Sicilian restaurants, food, and culture into this project
Logo Design
Logo is a clean and minimal reference to the symbol of Sicily "Trinacria" a medusa head with three legs (representing the three points of Sicily) typically seen with wheat radiating. For Taste of Sicily I used lemon leaves; Lemons are another symbol associated with Sicily, tying food into the logo.
Menu Design
The menu was designed to be minimalistic, sleek, and elegant. Easy to read with descriptions as needed to explain the dish or provide an English translation for an Italian/Sicilian delicacy.
Incorporating Illustration
For the restrooms I actually created an illustration for Medusa's head, connecting to the Trinacria in the logo but now with showcasing the head of Medusa.
For the women’s restroom, you'd see Medusa, for the male restroom you would see Perseus who was a hero, in greek mythology for cutting off the head of Medusa.
